How is technology shaping the healthcare industry?
Insurance companies are getting very innovative with technology and health insurance is no exception. For example, health insurance companies are using personal apps and wearable devices, like Fitbits and the Apple Watch, to reward clients that get active for their health with reduced premiums.
Telemedicine is another emerging trend that allows healthcare professionals to evaluate, diagnose and treat patients at a distance using telecommunications technology. Telemedicine is gaining traction with patients and insurers because video-based “visits” are cheaper for everyone.
Finally, insurance professionals will most likely join with other health professionals to offer secure online sites known as ‘patient portals’. These sites will give patients access to their personal health information like prescriptions and test results, as well as introduce online medical coaches that could help them meet their health needs. We can drive ourselves crazy trying to self-diagnose on websites like WebMD, but patient portals that make authoritative health information available will allow patients to feel more confident and in control.